Who the retainer actually serves
A flat monthly fee pays the agency the same whether you get 4 leads or 40. That makes retention, not growth, the thing they optimize. It is not malice; it is the incentive the model creates.
The incentive test
If your agency's invoice would be identical in a month with zero leads, you are paying for effort.
What changes when the fee follows results
Under a pay-for-results model the marketing partner only earns when leads or sales land in your CRM. A low maintenance fee covers the software; everything else is tied to what the engine produces. Both sides now want the same thing: more customers.
What it requires from you
Live CRM access so every lead or sale can be attributed, enough ad budget to fuel the engine, and the capacity to answer the phone. Not every business qualifies, and that is the point.
Run your own numbers.
Two minutes to see if your business qualifies for the Growth Engine.
