HVAC marketing in Sarasota & Manatee County, paid on booked jobs
Replacement installs are a $8,000–$15,000 ticket and repair calls spike with the first heat wave. The Growth Engine fills the schedule with attributable calls and gets paid when the job books.
The economics
An HVAC company in Florida lives on two seasons: the spring/summer AC rush and the shoulder months where maintenance plans and replacements carry the schedule. A single replacement install is typically worth $8,000–$15,000 in revenue with strong margin; a repair call is $150–$600 but is the front door to the replacement.
Most HVAC owners we talk to are paying an agency $2,000–$4,000 a month and could not tell you how many booked jobs that produced. The honest math is cost per booked job, not cost per click. If a booked install costs $350 in media and fees and closes at 40%, the engine prints money; if "leads" are unanswered form fills, it does not.
A real engine we run for a client in this sector. Markets differ; the model is the same.
What the Growth Engine does for HVAC
- Paid search on emergency intent. "AC repair near me", "AC not cooling", "HVAC Sarasota" campaigns with call-only ads during business hours and a target cost per booked job, not a spend target.
- Local SEO for the five pages that rank. Service-area pages for Sarasota, Bradenton, Lakewood Ranch, Venice and North Port, a review engine and the Google Business Profile moves that move the needle in a 20-mile radius. We wrote the playbook here.
- Speed-to-lead. Call tracking, missed-call text-back and a 5-minute response rule, because an HVAC lead answered in five minutes books at multiples of one answered in an hour.
- Attribution in your CRM. ServiceTitan, Housecall Pro, Jobber or the CRM we set up: every call and form lands with its source attached. That is how we bill and how you check us.
Who qualifies
Questions HVAC owners ask us
Paid search is typically live within two to three weeks and produces calls the day it turns on in season. Local SEO compounds over three to six months and lowers the cost of every call after that.
Yes. The qualifier asks what you are paying per lead now; if we can beat your cost per booked job, we take the account. If we cannot, we tell you.
A low monthly maintenance fee covers the software (call tracking, landing pages, reporting). The performance fee is charged only on calls or forms that become booked jobs in your CRM, at a rate we agree on the fit call.
Yes. Shoulder-season campaigns for tune-ups and replacement financing offers keep the schedule full when emergency volume drops, and they are tracked the same way.
