Pest control marketing in Sarasota & Manatee County, paid on new accounts
One-time treatments are the door; recurring plans are the business. We generate new-customer calls and get paid when the account is created.
The economics
Pest control in Florida is year-round demand with a recurring-revenue model: a $150–$300 initial treatment that converts into a quarterly or monthly plan worth $600–$1,200 a year. Lifetime value is what makes the economics work, which is why we price the engine on new accounts created, not on calls.
The customers are searching for a specific problem ("termite inspection", "bed bug treatment", "ant control Bradenton"), so the campaigns are built problem-first and the landing pages answer that problem before they sell the plan.
What the Growth Engine does for pest control
- Problem-first paid search on termite, ant, roach, rodent, mosquito and bed-bug terms, with call-only ads and a target cost per new account.
- Local SEO service pages for every pest and every city you cover, plus a review engine.
- Plan-conversion landing pages that turn a one-time request into a recurring plan with a clear first-visit offer.
- Attribution in PestPac, FieldRoutes, Jobber or the CRM we provide. New accounts carry their source; the fee follows them.
Who qualifies
Questions pest control owners ask us
A low maintenance fee for the software plus a performance fee on each new account created from the engine. Recurring plans are worth more than one-time jobs, and the fee reflects that.
Yes. Termite inspections and treatments are a different buyer with a different ticket, so they get their own campaigns, pages and tracking.
Paid search produces calls within the first weeks. Local SEO takes three to six months to build and then lowers your blended cost per account.
No. You stay because the routes are filling.
