Roofing marketing in Sarasota & Manatee County, paid on booked inspections
A $12,000 roof changes the math on everything. We generate inspection appointments, not "leads", and we get paid when the inspection hits your calendar.
The economics
Roofing has the biggest ticket in home services and the longest, most comparison-heavy buying process. A homeowner who requests a roof quote is also requesting two others. That is why most roofers who buy leads from aggregators are paying $200–$400 per shared, unanswered "lead" and closing a fraction of them.
The number that matters is cost per inspection booked, then inspection-to-close rate. We wrote out the full cost-per-lead math for a $12,000 roof here. With exclusive, attributable inspections and a fast follow-up process, the engine pays for itself on the first job each month.
A real engine we run for a client in this sector. Markets differ; the model is the same.
What the Growth Engine does for roofers
- Exclusive paid search and Meta campaigns for replacement, repair, storm damage and financing offers, with a target cost per booked inspection.
- Landing pages built for a $12,000 decision: financing, warranty, photos of local jobs, reviews and a short form. Here is where most roofing pages leak.
- Storm-response playbook. When weather hits Sarasota or Manatee, campaigns and pages switch to inspection-first messaging within hours.
- Attribution in AccuLynx, JobNimbus, Roofr or the CRM we set up, so every inspection carries its source and the fee follows it.
Who qualifies
Questions roofers owners ask us
Yes. Every inspection request comes from your own campaigns and landing pages and goes only to you. We do not sell shared leads.
It depends on market and season, but the goal on every account is a cost per inspection that makes the engine profitable on the first closed roof each month. We model it with you on the fit call.
No. We work with roofers who are licensed in Florida, based in or near Sarasota and Manatee County, and plan to be here next year.
Yes. Financing messaging on ads and landing pages is one of the biggest conversion levers on a roof, and we build it in.
