What "attributable" means
A lead or sale that can be traced from the click or call that started it to the record in your CRM, with the source attached. If it can't be traced, it can't be billed, and it shouldn't be counted.
The accountability test
Open your CRM. If you can't see where last month's customers came from, your marketing isn't accountable yet.
How we track it
Call tracking numbers per channel, form submissions tagged with source, and a CRM pipeline where every record carries where it came from. You see it live, not in a monthly PDF.
Why access is required, not optional
The performance fee is calculated from what lands in your CRM. Without access there is nothing to bill on and nothing for you to check us against. No CRM yet? We set one up as part of the engine. You own it.
Run your own numbers.
Two minutes to see if your business qualifies for the Growth Engine.
