Why ads alone get expensive
Implant keywords are among the priciest in local search. Paid-only strategies see cost per consult climb every quarter.
The number that matters
Cost per consult that showed, not cost per click or cost per booking.
How SEO lowers paid cost over time
Ranking organically for the same terms means fewer paid clicks are needed for the same consult volume. Months, not weeks, but the curve bends.
The consult-show-rate problem
Booked is not showed. Reminder sequences, deposit options and same-week scheduling move show rates more than any ad change.
Attribution in the practice CRM
Every consult tagged with source, tracked to treatment acceptance. That is what the engine bills on.
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