Intent over volume
"Divorce lawyer near me" and "how long does divorce take" are different people. Spend on the first, write content for the second.
What a case is worth
If your average family-law matter bills $7,500, a $150 consult is cheap. Judge every campaign against that number.
Call tracking is non-negotiable
Most legal leads are phone calls. Without tracked numbers per campaign you cannot know which keywords produce signed cases.
The intake handoff
A lead answered in five minutes signs at several times the rate of one answered the next morning. Intake speed is a marketing metric.
Billing on signed cases
Under the Growth Engine, the performance fee follows attributable consults or signed retainers in your CRM, not clicks.
Run your own numbers.
Two minutes to see if your business qualifies for the Growth Engine.
