Ad budget: $1,000 a month minimum
The engine needs fuel. Below that, there isn't enough data to optimize and not enough volume to bill on. Hard disqualifier.
Why we say no
Every business we take must make more from the engine than it pays for it. The qualifier exists to protect that.
Goal: leads and sales, not awareness
We bill on results that land in a CRM. If brand awareness is the only goal, a retainer agency is the right fit and we'll say so. Hard disqualifier when it is the sole goal.
Capacity: can you take 20 more calls?
At capacity means leads go unanswered. "Some room" is a soft flag; we plan volume around it. "No" is a hard disqualifier.
CRM access: required
No CRM yet is fine; we set one up. Not wanting one means no attribution and no way to run pay-for-results. Hard disqualifier.
Industry and revenue
Informational. They shape the plan, not the decision.
Run your own numbers.
Two minutes to see if your business qualifies for the Growth Engine.
