1. Service-area pages that are actually different
One page per city or neighborhood, each with real local proof: jobs completed, reviews from that area, the technician who covers it. Thin duplicates get filtered out.
Where the leads come from
In a 20-mile radius, the map pack and two or three service pages produce most organic calls. Everything else is support.
2. Service pages built around intent
"AC repair" and "AC replacement" are different searches with different buyers. Separate pages, separate calls to action, separate tracking numbers.
3. Google Business Profile as a landing page
Categories, services, photos weekly, and a review velocity that beats the competitor down the road. Most map-pack calls never touch your website.
4. Reviews with keywords in them
Ask customers to mention the service and the town. Google reads them.
5. A pricing or financing page
It answers the question every homeowner has and keeps them on your site instead of a competitor's.
Run your own numbers.
Two minutes to see if your business qualifies for the Growth Engine.
