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Speed-to-lead: the 5-minute rule for service businesses

Why leads answered in five minutes close at multiples of ones answered in an hour, and how to set it up.

Phone lock screen stacked with New Lead notifications

The five-minute rule

Leads contacted within five minutes convert at a multiple of leads contacted after an hour. After a day, most are gone to whoever answered first.

Cheapest fix in marketing
Answering faster costs nothing and routinely outperforms doubling ad spend.

How to set it up

Instant text-back on missed calls, form submissions routed to a phone that rings, and a CRM task created automatically. None of this is expensive.

Why we check capacity in the qualifier

If nobody can answer, leads go cold and both of us lose. It is a hard disqualifier for a reason.

Run your own numbers.
Two minutes to see if your business qualifies for the Growth Engine.
See if you qualify →