HVAC replacement marketing, paid on booked jobs
System replacements are the profit center; repairs are the front door. We run paid search, local SEO and call handling for HVAC companies in Sarasota and Manatee County, and bill on booked jobs and estimates.
An HVAC company in this market lives on replacements: $8,000 to $15,000 tickets with real margin, sold through a service call or a free estimate. The challenge is that "AC repair near me" is one of the most expensive clicks in Florida and most of it is answered by voicemail. Our job is to turn that spend into booked service calls and replacement estimates, and to bill only when they land on the calendar.
We run repair and replacement as separate engines: repair campaigns that fill the schedule on the hottest days, replacement and financing campaigns that feed comfort advisors, local SEO for every city you serve, a maintenance-plan funnel and a review program, all attributed in ServiceTitan, Housecall Pro or the CRM we provide.
A real engine we run for a client in this business type. Markets differ; the model is the same.
Where the demand is in Sarasota and Manatee County
Demand follows the thermometer and the calendar. Repair searches spike from May through September across Sarasota, Bradenton, North Port and Palmetto, and again when snowbirds return in November and find the system has sat all summer. Replacement demand concentrates in the older housing stock of Sarasota, Venice, Nokomis, Bradenton and Longboat Key, where systems from the early 2000s are reaching end of life, and in Lakewood Ranch and Parrish where builder-grade systems installed in the first growth wave are now 12 to 15 years old.
Top searches: "AC repair Sarasota", "AC replacement Bradenton", "HVAC Lakewood Ranch", "air conditioning Venice FL", "emergency AC repair near me". We also target the duct-cleaning, indoor-air-quality and maintenance-plan queries that produce replacement leads later.
The billable event: booked job or estimate
One event, defined in writing before launch, with a rejection policy you control.
Counts
- A new customer in your service area books a service call, maintenance visit or replacement estimate that is scheduled in your CRM.
- The job is recorded with its source attached.
Does not count
- Spam, solicitations, wrong numbers and existing customers.
- Addresses outside the service area we agree on.
- Calls you could not schedule because of capacity (flagged, not billed).
The economics, illustrated
Illustrative ranges for hvac replacement businesses in this market. We size the fee to your own ticket, margin and close rate on the fit call.
| Metric | Typical range |
|---|---|
| Average replacement ticket | $8,000 – $15,000 |
| Average repair ticket | $300 – $900 |
| Estimates per replacement sold | 2 – 3 |
| Value of one replacement estimate (expected profit) | $900 – $1,800 |
| Fee range per booked job | $40 – $150 depending on job type |
The playbook: Estimate Engine for hvac replacement
- Paid search: Separate repair and replacement campaigns with call-only ads during business hours, financing offers on replacement pages and weather-triggered budgets.
- Local SEO: City pages across both counties, service pages for repair, replacement, maintenance plans and IAQ, and Florida-specific content on SEER rules and permits.
- Reviews: Post-job review requests through your dispatch software.
- Call handling: Call tracking, missed-call text-back, after-hours booking and a 5-minute standard.
- Attribution: Every booked job in ServiceTitan, Housecall Pro, Jobber or the CRM we provide, with its source attached.
What we need from you
- Capacity to run same-day or next-day service calls in summer.
- Financing (replacement close rates roughly double with it).
- A CRM or dispatch system we can read, and call tracking on your lines.
- Licence number and insurance on the site.
Who qualifies
Questions hvac replacement businesses ask us
No. We set a different fee per job type, typically a small fee on repair calls and a larger one on replacement estimates, so the economics track your margin.
We build a maintenance-plan funnel and count signed plans as a billable event if you want; they are the cheapest source of replacement leads you will ever have.
Yes. Bing converts well for the older demographic in Venice and Sarasota, and Meta works for replacement and financing offers in Lakewood Ranch and Parrish.
Campaigns and tracking are live within two weeks of signing. The first replacement estimates usually arrive in week one; SEO compounds over the following months.
