Legal Services marketing, paid on results
Intake that signs cases. Practice-area paid search, local SEO and call tracking, billed on consultations and signed matters within Florida Bar rules.
Legal clicks are among the most expensive on Google, which is exactly why cost per click is the wrong metric. A firm should know one number cold: cost per signed case. We treat legal as a conditional fit because ethics rules shape how a marketing fee can be structured; our fee is a marketing fee tied to measured outcomes, never a referral fee or a share of legal fees, and we recommend your firm review the agreement.
The engine is built around intake: practice-area campaigns with call tracking, landing pages that match the search, a 5-minute response standard, and attribution in Clio, Lawmatics or MyCase. Here is how we run Google Ads for family law so the intake handoff signs cases.
Real engines we run for clients in this vertical. Markets differ; the model is the same.
Business types we serve and what we bill on
Every engagement is built around one billable event per business, defined in writing with a rejection policy. These are the events we use in this vertical.
| Business type | Billable event |
|---|---|
| Divorce | Consultation |
| Child custody | Case inquiry |
| Estate planning | Consultation |
| Probate | Case inquiry |
| Bankruptcy | Consultation |
| Immigration | Consultation |
| Personal injury | Screened inquiry |
| Employment law | Case inquiry |
| Criminal defense | Consultation |
| Business formation | Inquiry |
| Real estate law | Inquiry |
The playbook: Appointment Engine
Medical, aesthetic, legal and wellness consultations. We optimize verified bookings and attendance, and bill on consultations that show.
- Paid advertising on Google, Meta, Bing and LinkedIn where the buyer is, built to a cost-per-outcome target rather than a spend target.
- Local and organic SEO that lowers the cost of every outcome over time, structured so AI assistants cite you.
- Conversion rate optimization on landing pages, forms, booking flows and call handling.
- Attribution in your CRM: every inquiry lands with its source attached. That is how we bill, and how you check us.
Who qualifies
Questions legal businesses ask us
Our fee is a marketing fee tied to measured outcomes, not a referral fee or fee-sharing. We structure it to comply with Florida Bar advertising rules and recommend the firm review the agreement before launch.
Family, estate planning, personal injury and business law have strong local search intent. Criminal defense and immigration work too; fit is assessed on the call.
Each inquiry lands in your intake system with its source. When a retainer is signed, the fee applies. You review the list.
