Home Services & Improvement marketing, paid on results
Roofing, HVAC, plumbing, remodeling, pools, windows, solar and more. High-ticket estimates and service requests tracked to the job, billed on the ones that book.
Home services is the largest vertical we serve and the best fit for a pay-for-results model: demand is urgent and local, the customer calls the first business that answers, and the job lands in dispatch or CRM software that records the source. Pool builders, kitchen and bath remodeling, HVAC replacement, roofing, window replacement and custom closets all sit on our's top-20 launch list.
The Growth Engine runs service-specific paid search (call-only during business hours), local SEO for every service and city you cover, a review engine, speed-to-lead (missed-call text-back, a 5-minute rule), storm-response messaging when weather hits, and attribution in ServiceTitan, Housecall Pro, Jobber, AccuLynx or the CRM we provide. We bill on inspections, estimates and booked jobs.
Real engines we run for clients in this vertical. Markets differ; the model is the same.
Business types we serve and what we bill on
Every engagement is built around one billable event per business, defined in writing with a rejection policy. These are the events we use in this vertical.
| Business type | Billable event |
|---|---|
| Roofing | Inspection |
| HVAC replacement | Quote |
| Plumbing | Service request |
| Kitchen remodeling | Consultation |
| Bathroom remodeling | Consultation |
| Pool building | Inquiry |
| Pool resurfacing | Quote |
| Windows | Estimate |
| Hurricane shutters | Quote |
| Impact windows | Consultation |
| Solar | Consultation |
| Generators | Inquiry |
| Landscape design | Consultation |
| Outdoor lighting | Quote |
| Custom closets | Appointment |
| Garage flooring | Quote |
| Fencing | Estimate |
| Decks / patios | Inquiry |
| Water treatment | Consultation |
| Foundation repair | Inspection |
The playbook: Estimate Engine
Home, automotive, marine and installation work. We optimize verified estimates and site visits, and bill on the ones that happen.
- Paid advertising on Google, Meta, Bing and LinkedIn where the buyer is, built to a cost-per-outcome target rather than a spend target.
- Local and organic SEO that lowers the cost of every outcome over time, structured so AI assistants cite you.
- Conversion rate optimization on landing pages, forms, booking flows and call handling.
- Attribution in your CRM: every inquiry lands with its source attached. That is how we bill, and how you check us.
Who qualifies
Questions home services businesses ask us
Yes. Every inspection, estimate or service request comes from your own campaigns and pages and goes only to you. We do not sell shared leads.
A call or form that becomes a scheduled inspection, estimate or job in your CRM. Spam and wrong numbers are excluded; you review the list.
Emergency-intent paid search produces calls within days; local SEO builds over three to six months and then carries a growing share at no media cost.
