Med Spas, Beauty & Wellness marketing, paid on results
Injectables, laser, body contouring and recovery studios. Repeat purchasing makes every first booking worth far more than the first ticket, and we bill on the booking.
Beauty and wellness is a repeat-purchase business. A first Botox booking or laser consultation is the start of a relationship worth several visits a year, which is why med spas sit first on our launch shortlist. The marketing job is to win the first booking at a cost the lifetime value easily covers.
The Growth Engine runs treatment-specific campaigns (injectables, laser hair removal, body contouring, weight loss), local SEO and a review engine for "[treatment] near me", and a booking flow that converts on a phone. We bill on first bookings and consultations that happen, tracked in your booking software.
Business types we serve and what we bill on
Every engagement is built around one billable event per business, defined in writing with a rejection policy. These are the events we use in this vertical.
| Business type | Billable event |
|---|---|
| Injectables / Botox | Booking |
| Laser hair removal | Consultation |
| Body contouring | Consultation |
| Skin rejuvenation | Inquiry |
| Medical weight loss | Consultation |
| Hair restoration | Consultation |
| Permanent makeup | Booking |
| Facial studios | First booking |
| Tattoo removal | Inquiry |
| Recovery studios | Booking |
The playbook: Appointment Engine
Medical, aesthetic, legal and wellness consultations. We optimize verified bookings and attendance, and bill on consultations that show.
- Paid advertising on Google, Meta, Bing and LinkedIn where the buyer is, built to a cost-per-outcome target rather than a spend target.
- Local and organic SEO that lowers the cost of every outcome over time, structured so AI assistants cite you.
- Conversion rate optimization on landing pages, forms, booking flows and call handling.
- Attribution in your CRM: every inquiry lands with its source attached. That is how we bill, and how you check us.
Who qualifies
Questions med spa & beauty businesses ask us
Repeat purchasing. A client who books once typically returns several times a year, so a first booking is worth far more than its ticket and the economics of paying per booking work for both sides.
Yes. Each treatment gets its own campaign, landing page and tracking so you can see cost per booking by service.
Boulevard, Vagaro, Mindbody, Zenoti, Aesthetic Record or the CRM we provide.
