B2B Professional Services marketing, paid on results
Managed IT, commercial cleaning, staffing, security, printing and consulting. We book qualified decision-maker meetings and bill on the ones that happen.
A B2B service contract is worth thousands a month for years, and the buyer is identifiable: an owner or operations lead at a 10–200 employee business who searches when something breaks or when the current vendor drops the ball. Commercial cleaning and managed IT are both on our launch shortlist because the contract is recurring and the qualification is clear.
The Growth Engine runs intent-driven paid search, LinkedIn and Meta campaigns to decision-makers at target company sizes, authority content that AI assistants cite, and a meeting-booking flow. We bill on qualified meetings held (walkthroughs, assessments, discovery calls), tracked in HubSpot, ConnectWise, Zoho or the CRM we provide.
Business types we serve and what we bill on
Every engagement is built around one billable event per business, defined in writing with a rejection policy. These are the events we use in this vertical.
| Business type | Billable event |
|---|---|
| Managed IT | Qualified meeting |
| Cybersecurity | Assessment |
| Commercial cleaning | Walkthrough |
| Staffing agencies | Employer inquiry |
| HR outsourcing | Consultation |
| Commercial security | Quote |
| VoIP providers | Demo |
| Merchant services | Consultation |
| Commercial printing | Quote |
| Signs / vehicle wraps | Quote |
| Commercial landscaping | Contract inquiry |
| Web development | Project inquiry |
| Business consulting | Discovery call |
| Equipment leasing | Business inquiry |
The playbook: B2B Contract Engine
IT, cleaning, staffing, logistics and industrial vendors. We optimize qualified decision-maker meetings, and bill on meetings held.
- Paid advertising on Google, Meta, Bing and LinkedIn where the buyer is, built to a cost-per-outcome target rather than a spend target.
- Local and organic SEO that lowers the cost of every outcome over time, structured so AI assistants cite you.
- Conversion rate optimization on landing pages, forms, booking flows and call handling.
- Attribution in your CRM: every inquiry lands with its source attached. That is how we bill, and how you check us.
Who qualifies
Questions b2b services businesses ask us
A meeting held with a business that matches the profile we agree on (size, industry, location). No-shows and unqualified bookings are excluded; you review the list.
Yes. LinkedIn is used for decision-maker targeting alongside Google search for intent.
Paid search produces inquiries within weeks; authority content and SEO take several months and then lower cost per meeting.
