Medical, Dental & Elective Healthcare marketing, paid on results
Elective and specialty practices where one consultation is worth thousands. We book consultations that show up, and we bill on those.
Elective healthcare has the clearest economics of any vertical we serve: a single implant case, LASIK procedure or fertility cycle is worth thousands of dollars, the patient researches online before calling, and the practice already has a scheduling system that records whether the consult happened. That makes "consultation that showed" a clean billable event.
The failure mode is paying for impressions and hoping. The Growth Engine runs procedure-specific paid search and Meta campaigns, local SEO for "[procedure] near me", and a show-rate system (confirmations, reminders, deposits where appropriate) so the consult that was booked is the consult that happens. Attribution runs inside your practice-management system; we never receive protected health information.
Real engines we run for clients in this vertical. Markets differ; the model is the same.
Business types we serve and what we bill on
Every engagement is built around one billable event per business, defined in writing with a rejection policy. These are the events we use in this vertical.
| Business type | Billable event |
|---|---|
| Dental implants | Consultation |
| Cosmetic dentistry | Consultation |
| Orthodontics / Invisalign | Consultation |
| LASIK | Consultation |
| Hair transplant | Consultation |
| Plastic surgery | Consultation |
| Physical therapy | New patient inquiry |
| Chiropractic | New patient booking |
| Hearing aids | Assessment booking |
| Sleep apnea treatment | Treatment inquiry |
| Podiatry | New patient booking |
| Fertility clinics | Consultation |
The playbook: Appointment Engine
Medical, aesthetic, legal and wellness consultations. We optimize verified bookings and attendance, and bill on consultations that show.
- Paid advertising on Google, Meta, Bing and LinkedIn where the buyer is, built to a cost-per-outcome target rather than a spend target.
- Local and organic SEO that lowers the cost of every outcome over time, structured so AI assistants cite you.
- Conversion rate optimization on landing pages, forms, booking flows and call handling.
- Attribution in your CRM: every inquiry lands with its source attached. That is how we bill, and how you check us.
Who qualifies
Questions medical & dental businesses ask us
We do not receive or store protected health information. Attribution is done on appointment status and source inside your practice-management system, with a BAA where required.
A consult booked from the engine that the patient attended. No-shows are not billed, which is why the show-rate system is part of every account.
Practices with an elective or specialty service worth $1,500 or more per case, a front desk that responds the same day, and a scheduling system we can attribute in.
