Roofing marketing, paid per inspection booked
Storm-driven, high-ticket and brutally competitive on Google. We run paid search, local SEO and call handling for roofers in Sarasota and Manatee County, and bill only on inspections that land on your calendar.
A roof in this market is a $12,000 to $30,000 decision, and the homeowner usually calls two or three companies in the same hour. The job goes to the roofer who answers first, shows up soonest and sounds like they have done this a thousand times. Marketing that produces "leads" nobody answers is worth nothing; marketing that produces inspections on the calendar is worth a lot.
We run one engine for roofers: service-specific Google Ads (replacement, repair, storm damage, tile, metal), local SEO for every city you serve, a review program, missed-call text-back and a 5-minute response standard, and attribution in your CRM. The fee is tied to inspections booked, with a written rejection policy so you never pay for spam, wrong numbers or jobs outside your service area.
A real engine we run for a client in this business type. Markets differ; the model is the same.
Where the demand is in Sarasota and Manatee County
Roofing demand on the Gulf Coast runs on three cycles. Storm season (June through November) drives spikes across Sarasota, Bradenton, Venice, North Port and the barrier islands within hours of any named weather. Insurance and roof-age rules drive a steady replacement market: carriers in Florida increasingly decline or non-renew roofs past 15 to 20 years, which sends homeowners in Sarasota, Venice, Nokomis and Palmetto searching "roof replacement near me" with a deadline. And new construction in Lakewood Ranch, Parrish and North Port creates repair and tile work a few years after close.
The highest-intent searches are "roofer Sarasota", "roof replacement Bradenton", "roof repair Venice FL", "metal roof Lakewood Ranch" and "roof inspection near me". We also build pages for tile, metal and flat roofing and for each city, because a homeowner in Englewood or Palmetto wants a roofer who works their area.
The billable event: inspection booked
One event, defined in writing before launch, with a rejection policy you control.
Counts
- A new homeowner in your service area requests an inspection by phone, form or chat, and it is scheduled.
- The inspection is recorded in your CRM with the source attached.
Does not count
- Spam, solicitations, wrong numbers and existing customers.
- Addresses outside the service area we agree on.
- Requests you cannot schedule within a reasonable window because of capacity (flagged, not billed).
The economics, illustrated
Illustrative ranges for roofing businesses in this market. We size the fee to your own ticket, margin and close rate on the fit call.
| Metric | Typical range |
|---|---|
| Average replacement ticket | $12,000 – $25,000 |
| Typical gross margin | 25% – 35% |
| Inspections per signed job | 2 – 3 |
| Value of one inspection (expected profit) | $1,000 – $1,750 |
| Fee range per inspection booked | $75 – $175 |
The playbook: Estimate Engine for roofing
- Paid search: Replacement, repair, storm, tile and metal campaigns, call-only during business hours, with budgets that shift automatically after weather.
- Local SEO: City pages for Sarasota, Bradenton, Venice, North Port, Lakewood Ranch, Palmetto and Englewood, plus service pages that answer insurance, roof-age and financing questions.
- Reviews: A post-job review request that runs through your CRM so the Google profile grows every week.
- Call handling: Call tracking, missed-call text-back, after-hours routing and a 5-minute response standard.
- Attribution: Every inspection in AccuLynx, JobNimbus, ServiceTitan or the CRM we provide, with its source attached. That is the invoice.
What we need from you
- Capacity to run inspections within 48 hours during storm surges.
- A CRM (or willingness to use ours) and call tracking on your lines.
- Financing offer and a written storm-response plan.
- Licensing and insurance current; Florida roofing licence number on the site.
Who qualifies
Questions roofing businesses ask us
It depends on your ticket size and service area. For a replacement-focused roofer in Sarasota or Manatee County the fee usually lands between $75 and $175 per inspection booked, plus a small monthly platform fee. You see the range before you sign.
Budgets and messaging switch to storm response within hours of weather. You tell us your capacity and we throttle spend so you are not paying for inspections you cannot run.
Yes, an inspection booked is an inspection booked. We will, however, tune campaigns away from claim-shopping traffic if your close rate on it is poor, because our fee only works if your calendar converts.
We need to own the Google Ads account and the landing pages for the services we are billed on; otherwise attribution breaks. Most roofers move everything to us within the first month.
