Pet Services marketing, paid on results
Daycare, boarding, training, grooming and veterinary care. Repeat spending makes the first trial or booking worth far more than its ticket, and we bill on it.
Pet owners spend repeatedly and switch rarely. A dog that starts daycare, a client who books board-and-train, or a new veterinary patient represents years of recurring revenue, which is why dog training made our launch shortlist. The marketing job is to win the first trial, evaluation or booking at a cost the lifetime value easily covers.
The Growth Engine runs service-specific paid search and Meta, local SEO and a review engine for "[service] near me", a booking flow that converts on a phone, and attribution in Gingr, PetExec, Vetstoria or your booking software. We bill on trials, evaluations and bookings completed.
Business types we serve and what we bill on
Every engagement is built around one billable event per business, defined in writing with a rejection policy. These are the events we use in this vertical.
| Business type | Billable event |
|---|---|
| Dog daycare | Trial |
| Dog boarding | Booking |
| Dog training | Evaluation |
| Board-and-train | Consultation |
| Mobile grooming | Booking |
| Pet waste removal | Recurring inquiry |
| Veterinary clinics | New patient |
| Pet rehab | Consultation |
| Invisible dog fences | Quote |
The playbook: Membership & Enrollment Engine
Fitness, childcare, education and pet care. We optimize trials, tours and enrollments, and bill on the ones completed.
- Paid advertising on Google, Meta, Bing and LinkedIn where the buyer is, built to a cost-per-outcome target rather than a spend target.
- Local and organic SEO that lowers the cost of every outcome over time, structured so AI assistants cite you.
- Conversion rate optimization on landing pages, forms, booking flows and call handling.
- Attribution in your CRM: every inquiry lands with its source attached. That is how we bill, and how you check us.
Who qualifies
Questions pet services businesses ask us
A trial day, evaluation, booking or new-patient visit that actually happened, recorded in your booking system.
Yes. Boarding peaks around holidays and travel season; campaigns are planned around them.
No. The performance fee stops when the engine stops producing.
