Senior Care & Family Services marketing, paid on results
Home care, assisted living, memory care, childcare and preschools. We generate assessments, tours and enrollments, and bill on the ones that happen.
Senior care and childcare share a shape: a family makes a careful, emotional decision, the relationship lasts months or years, and the conversion event is a tour, assessment or enrollment that the provider already records. Senior home care and private childcare are both on our launch shortlist. The vertical is marked conditional because licensing and referral rules vary; we review them before launch.
The Growth Engine runs paid search on the questions families ask, local SEO and review generation (the most trusted signal in this category), landing pages that answer the hard questions before the call, and attribution in your intake or enrollment system. We bill on assessments, tours and enrollments completed.
Business types we serve and what we bill on
Every engagement is built around one billable event per business, defined in writing with a rejection policy. These are the events we use in this vertical.
| Business type | Billable event |
|---|---|
| Home care | Assessment |
| Assisted living | Tour |
| Memory care | Consultation |
| Adult day care | Enrollment |
| Private nursing | Inquiry |
| Senior transport | Inquiry |
| Childcare | Tour |
| Private preschool | Tour |
| Nanny placement | Consultation |
| Summer camps | Enrollment |
The playbook: Membership & Enrollment Engine
Fitness, childcare, education and pet care. We optimize trials, tours and enrollments, and bill on the ones completed.
- Paid advertising on Google, Meta, Bing and LinkedIn where the buyer is, built to a cost-per-outcome target rather than a spend target.
- Local and organic SEO that lowers the cost of every outcome over time, structured so AI assistants cite you.
- Conversion rate optimization on landing pages, forms, booking flows and call handling.
- Attribution in your CRM: every inquiry lands with its source attached. That is how we bill, and how you check us.
Who qualifies
Questions senior & family businesses ask us
Campaign copy and landing pages are written for families under stress: clear, honest and specific. No pressure tactics, and compliance with the licensing and referral rules that apply to your service.
An assessment, tour or enrollment that actually took place, recorded in your intake system. You review the list.
Yes, as long as there is capacity to take on more families and someone responds to inquiries the same day.
