B2B Software, Technology & Subscriptions marketing, paid on results
Vertical SaaS, field-service and practice software, AI and cloud consultancies. Product demos and qualified meetings tracked to subscriptions.
Software sells a recurring subscription through a demo, and the demo is the billable event. We list vertical SaaS as a new opportunity to test, with the caveat that it requires deeper sales qualification: a demo with the wrong company size or segment is worth nothing, so the qualification rules are written before the first campaign.
The Growth Engine runs intent and competitor paid search, LinkedIn and Meta targeting of the buyer persona, comparison and "best [category] software" content that ranks and gets cited by AI assistants, a demo-booking flow, and attribution in HubSpot, Salesforce or your CRM. We bill on qualified demos and meetings held.
Business types we serve and what we bill on
Every engagement is built around one billable event per business, defined in writing with a rejection policy. These are the events we use in this vertical.
| Business type | Billable event |
|---|---|
| Vertical SaaS | Product demo |
| Field-service software | Contractor demo |
| Practice management software | Practice demo |
| Restaurant POS software | Merchant demo |
| Construction management software | Demo |
| Compliance software | Qualified meeting |
| CRM implementation partners | Consultation |
| AI automation agencies | Qualified discovery call |
| Cloud migration consultants | Assessment |
| Data analytics consultancies | Qualified meeting |
The playbook: B2B Contract Engine
IT, cleaning, staffing, logistics and industrial vendors. We optimize qualified decision-maker meetings, and bill on meetings held.
- Paid advertising on Google, Meta, Bing and LinkedIn where the buyer is, built to a cost-per-outcome target rather than a spend target.
- Local and organic SEO that lowers the cost of every outcome over time, structured so AI assistants cite you.
- Conversion rate optimization on landing pages, forms, booking flows and call handling.
- Attribution in your CRM: every inquiry lands with its source attached. That is how we bill, and how you check us.
Who qualifies
Questions b2b software businesses ask us
A demo held with a prospect matching the segment, company size and role we agree on. No-shows and unqualified bookings are excluded.
Yes, if the product has paying customers and a defined buyer. Pre-revenue products are evaluated case by case.
Yes. Comparison and alternative pages are among the highest-intent assets in software and are built into the engine.
