Industrial, Manufacturing & Engineering marketing, paid on results
CNC, fabrication, molding, automation, packaging and commercial HVAC. Fewer inquiries, far larger projects, tracked as RFQs and qualified meetings.
Industrial buyers search differently: fewer searches, longer evaluation, and a request for quote that can be worth five or six figures. One qualified RFQ from a manufacturer or engineering firm can justify a quarter of marketing spend. We flag fabrication, CNC and fire-suppression installers as opportunities to test next.
The Growth Engine runs capability-specific paid search (materials, processes, certifications), LinkedIn targeting of buyers and engineers, technical content that ranks and gets cited by AI assistants, an RFQ flow that captures drawings and specs, and attribution in your CRM or ERP. We bill on qualified RFQs and buyer meetings held.
Business types we serve and what we bill on
Every engagement is built around one billable event per business, defined in writing with a rejection policy. These are the events we use in this vertical.
| Business type | Billable event |
|---|---|
| CNC machine shops | RFQ |
| Metal fabrication | Project RFQ |
| Injection molding | Manufacturing RFQ |
| Industrial automation integrators | Discovery meeting |
| Industrial equipment distributors | Equipment quote |
| Packaging manufacturers | Commercial RFQ |
| Contract manufacturers | Qualified buyer meeting |
| Engineering consultancies | Project inquiry |
| Commercial HVAC contractors | Site assessment |
| Fire suppression installers | Facility quote |
The playbook: B2B Contract Engine
IT, cleaning, staffing, logistics and industrial vendors. We optimize qualified decision-maker meetings, and bill on meetings held.
- Paid advertising on Google, Meta, Bing and LinkedIn where the buyer is, built to a cost-per-outcome target rather than a spend target.
- Local and organic SEO that lowers the cost of every outcome over time, structured so AI assistants cite you.
- Conversion rate optimization on landing pages, forms, booking flows and call handling.
- Attribution in your CRM: every inquiry lands with its source attached. That is how we bill, and how you check us.
Who qualifies
Questions industrial businesses ask us
A request for quote from a buyer that matches the profile we agree on (industry, volume, geography) with enough detail to quote. You review the list.
Industrial engines can run regionally or nationally depending on your capacity and shipping economics; we set the footprint on the fit call.
Longer than consumer categories. Paid search produces RFQs within weeks; technical content compounds over months.
